In-Home Care Guides

Private Pay & Private Insurance State Guide for Peace of Mind

Navigate in-home dementia care with confidence—explore state-by-state private pay and insurance options to ensure consistent and compassionate support.

Estimated Reading Time

15 minutes


Last Updated

Apr 12, 2025

Tendly Home Key Takeaways

Discover key insights for navigating in-home dementia care costs with this private pay and insurance state guide:

  • 🏠 Each state has unique private pay rules and dementia care programs, making local research essential for choosing the right in-home care options.  
  • 💳 Private insurance coverage varies widely, and some policies may partially offset home care costs, especially with long-term care riders.  
  • 🧾 Medicare typically does not cover ongoing in-home dementia care, but supplemental private insurance and state-specific Medicaid waivers may help fill the gap.  
  • 📍 State-specific resources such as Aging and Disability Resource Centers offer personalized guidance to help families navigate eligibility and support services.  
  • 🛡️ Planning ahead with private pay strategies, insurance, and legal tools can ensure more stable and compassionate care throughout the disease’s progression.
Contributors
Alan Lee
Geriatric Specialist
Emily Sanders
Dementia & Chronic Illness Navigator
Maria Torres
Clinical Social Work

Navigating healthcare options for your loved ones—be it for aging parents, a spouse in recovery, or a child with health challenges—is a deeply personal journey. It often comes with unexpected questions, emotional decisions, and financial pressure. Among the most confusing parts? Deciphering how to pay for care. Whether you're exploring assisted living, in-home health services, or special therapies, you’ve likely stumbled upon two key terms: Private Pay and Private Insurance. Each offers advantages and limitations, which can vary dramatically by state. The process can feel daunting, especially when you're already managing a flood of emotions and responsibilities.

This guide is here to help simplify that process. With clear, practical explanations and state-focused insights, we’ll walk you through what private pay and private insurance really mean, how they differ, and how they work throughout the U.S.—so you can make informed, empowered decisions for your loved ones.

Private pay refers to paying out-of-pocket for medical services, personal care, or long-term care. It means you're not relying on Medicare, Medicaid, or standard government-funded insurance programs. While that might sound overwhelming at first, private pay can offer flexibility that public funding often cannot.

Private pay is used for a wide range of services: assisted living, skilled nursing, hospice care, rehabilitation, or even in-home caregivers. It can be funded through personal savings, retirement income, long-term care insurance, or financial help from family members.

One of the biggest benefits of private pay is choice. Families who go this route often experience shorter waiting times, more provider options, and access to higher-quality or more personalized care. Providers tend to prioritize patients who can pay on time without the administrative burden that government reimbursement often entails.

But it comes with a cost. The average monthly cost for assisted living is around $4,500 nationwide, and nursing home costs can exceed $9,000 per month. And here’s where most families hit the wall: few people can afford to private pay indefinitely. According to the U.S. Department of Health and Human Services, nearly 70% of people over age 65 will require long-term care at some point—but fewer than 10% have a plan to pay for it.

Different states also have different cost expectations and service availability. For example, long-term care in states like Alaska or New York is significantly more expensive than in Mississippi or Arkansas. That’s why understanding your state’s cost norms and available services is crucial when considering private pay.

If you're exploring private pay options, it's essential to speak with a financial advisor who specializes in eldercare or healthcare planning. They can help assess savings, insurance policies, and even home equity to develop a sustainable plan.

Private pay may not be an infinite solution—but it can be a strategic start while you pursue more long-term funding options or while waiting for insurance coverage to kick in.

Private insurance is health coverage provided by non-government insurance companies—usually Blue Cross Blue Shield, UnitedHealthcare, Aetna, or through employer-sponsored plans. Many Americans—more than 55%—receive their healthcare coverage through some form of private insurance.

But here's the critical piece to understand: just because someone has private insurance doesn't mean it covers long-term care, assisted living, or home care costs. In fact, most traditional private insurance plans focus on acute, short-term medical needs—like hospital stays, surgeries, and doctor visits—not ongoing care.

Private insurance coverage varies widely not just by plan, but also by state regulations. Some plans will reimburse a portion of in-home nursing or rehabilitative therapy if it's deemed medically necessary and prescribed by a doctor. Others exclude these services entirely. Generally, private insurance:

  • Covers: Hospital care, short-term rehab (post-surgical), prescription drugs, preventive services, mental health therapy.
  • May partially cover: Skilled nursing care for a limited duration under specific circumstances.
  • Doesn’t cover: Long-term custodial care, assisted living facilities, 24/7 in-home care, or routine help with daily activities.

Let’s say your parent requires in-home assistance following a fall. Their private insurance may cover a visiting nurse to monitor recovery for a few weeks—but won’t cover long-term help like dressing, bathing, or ongoing mobility assistance. That’s where private pay, long-term care insurance, or Medicaid steps in.

Some families combine coverage to create a mosaic of support. For example, you might use private insurance for initial hospital and rehab services, then transition to private pay until Medicaid eligibility is established. But this strategy requires careful planning, especially since Medicaid "spend-down" rules vary widely by state.

State-mandated insurance regulations can influence your benefits significantly. California has stricter rules for private insurance coverage of mental health and substance use treatment, while Massachusetts mandates broader telehealth benefits. That’s why it’s vital to contact your insurer and request a plan summary for your specific state.

If you’re managing health care for a loved one, consider having the patient sign a healthcare power of attorney or release of information form. This allows you to speak directly to the insurance provider, uncover hidden benefits, and avoid unexpected denials or billing confusion.

Healthcare in America isn't one-size-fits-all, and that’s especially true for private pay and private insurance coverage. State laws, average care costs, and Medicaid policies influence what services patients can access—and what they'll pay for them.

Let’s consider two families with elderly parents. One in Connecticut, and another in Alabama. In Connecticut, the average monthly cost of a private room in a nursing home is over $13,000. In Alabama? Closer to $6,000. The impact on how long a family can sustain private pay varies dramatically.

Beyond costs, state regulations dictate when and how private insurance must offer certain benefits. For instance:

  • New York mandates broader long-term care licensing, encouraging a higher supply of home health providers, but driving up costs.
  • Florida, with its large retiree population, offers more assisted living facilities—and competitive pricing through market saturation.
  • Texas and California have diverse populations and evolving insurance requirements, especially relating to language access and telehealth availability.

Another consideration? Medicaid spend-down laws. Many families begin with private pay, then spend assets down to qualify for Medicaid. But the timeline and asset limits differ state to state. Some states offer more lenient asset protections or allow for "Medicaid planning" through trusts and annuities—a process often requiring legal and financial expertise.

States also administer Medicaid waivers—special programs that expand eligibility for home- and community-based services. These waivers can significantly reduce out-of-pocket costs if you qualify. However, spots are limited and waiting lists can be long—particularly in densely populated states.

Furthermore, state licensing affects service access. For example, not all states license assisted living the same way. In Oregon, facilities are overseen by the Department of Human Services and must meet strict staffing rules. Meanwhile, other states allow more leeway in caregiver ratios or medical staffing.

To make informed decisions, it helps to visit your state’s Department of Insurance and Department of Health websites. States often publish consumer guides with cost ranges, approved facilities, and license statuses.

Above all, don’t go it alone. Each state has its own ombudsman program or Area Agency on Aging. These resources offer free support to help families understand their care options, rights, and possible financial assistance—within the framework of your location.

Learn more about Tendly Home and our mission to empower families in transition
An illustration of a middle-aged woman providing guidance to an elder man.

When you're in the middle of a healthcare crisis, there’s little time to learn the ins and outs of private pay, long-term care insurance, or your state Medicaid rules. That’s why the key to smart caregiving is planning ahead—before a fall, diagnosis, or emergency happens.

Start by initiating honest conversations with your loved ones about preferences, finances, and support networks. It can feel awkward, but understanding what matters to them—and what resources are realistically available—can prevent hardship later.

Next, gather all relevant documents: health insurance policies, long-term care insurance (if any), savings accounts, property deeds, and advance directives. Knowing what you're working with helps in evaluating whether private pay is even sustainable for three months, six months, or longer.

You’ll also want to assess powers of attorney for both medical and financial decisions. If your loved one loses capacity, having these documents in place streamlines everything from insurance authorization to banking tasks.

Explore long-term care insurance if your loved ones are healthy and under 65: some policies offer substantial daily care reimbursements, but these get more expensive and restrictive with age or chronic illness.

Don't underestimate hybrid options, either. Life insurance with long-term care riders or deferred annuities can supplement future care and bridge gaps between private pay and Medicaid eligibility.

Building relationships with local providers early can also help. Many assisted living facilities offer tours and consultations where you can compare pricing, payment options, and even payment plan flexibility. Some accept a mix of private pay and insurance-covered services, especially post-acute care.

Finally, seek guidance from elder law attorneys, Medicare advisors, and financial planners who specialize in senior care. Even a one-time consultation can illuminate options you didn’t know existed—such as veteran’s benefits, tax deductions, caregiver subsidies, or reverse mortgages.

Paying for care is rarely easy. But equipped with knowledge, a plan, and the right support, you can act with confidence—and give your loved ones the dignity and security they deserve.

When you're juggling emotional stress, financial uncertainty, and urgent health decisions, it's easy to feel overwhelmed. But here's the truth: you don’t have to navigate health care payment alone—and the decisions you make today can create peace of mind for years to come.

Understanding the difference between private pay and private insurance is the first step toward making informed choices. Every state has its own rules, costs, and coverage gaps, but with the right questions—and the right people at your side—you can build a solution that aligns with your family's needs. Whether it's leveraging existing insurance, exploring private pay options, or using state resources, preparation is your most powerful tool.

Start the conversation. Build the plan. Seek trusted advice. Your actions today are an act of love and foresight—and they can make a world of difference for the ones who matter most.

You’ve got this. And help is always within reach.

Frequently Asked Questions

What does private pay mean when paying for senior care?

Private pay refers to using personal funds to cover the cost of senior care services. This includes income, savings, pensions, or funds from family members. It is distinct from government programs like Medicaid or Medicare and is often used when an individual doesn’t qualify for those benefits or prefers a care option not covered by them. Private pay gives individuals greater flexibility in choosing care services, including independent living, assisted living, or home care providers that meet their preferences.

Can I use my private insurance to cover long-term care costs?

In some cases, yes. While most private health insurance plans don’t cover long-term care like assisted living or extended home care, special policies such as long-term care insurance are designed to help with these expenses. Coverage levels and eligibility requirements vary, so it’s crucial to review your policy to understand what services are included and whether there are limitations based on age, health, or type of care provided.

How do different state laws impact private pay options for senior care?

Each state has its own regulations and cost structures that influence how private pay for senior care works. This includes licensing requirements for care providers, caps on rate increases, and minimum care standards. Some states may offer state-funded assistance programs that bridge gaps where private pay insurance falls short, while others rely heavily on out-of-pocket models. Reviewing your state’s specific rules can help you make better financial plans for long-term care.

Does Medicare help with private pay senior care costs?

Typically, Medicare does not cover private pay expenses for long-term care. It may cover short-term medical needs like rehabilitation or skilled nursing after a hospital stay, but it won’t pay for custodial care such as help with bathing, dressing, or meal preparation. As a result, many families turn to private pay options to afford ongoing care, especially in assisted living or memory care facilities where Medicare offers little to no support.

What are the best ways to financially plan for private pay senior care?

Planning ahead is essential. Start by estimating care costs in your area and evaluating the available resources like savings, pensions, or real estate that could be used to fund care. Investing in long-term care insurance, considering a health savings account (HSA), or meeting with a financial advisor experienced in elder care can help structure a sustainable plan. Early planning increases your options and helps avoid financial strain when the need for care arises.

About the Contributors
Alan Lee
Geriatric Specialist

Dr. Alan Lee is a board-certified geriatrician specializing in neurodegenerative conditions including Alzheimer’s disease, Parkinson’s, and Lewy Body dementia. With more than two decades in clinical practice and research, Dr. Lee is a trusted authority in personalized care planning for aging adults. He serves as a medical reviewer for several national caregiving organizations and frequently lectures on aging in place and ethical dementia care.

Emily Sanders
Dementia & Chronic Illness Navigator

Emily Sanders is a Dementia Practitioner and educator who trains in-home caregivers and family members in person-centered dementia care. With a background in occupational therapy and caregiver training, Emily creates practical tools and care plans that improve everyday life for people living with Alzheimer’s and related conditions. She is passionate about preserving identity, dignity, and connection in home-based settings.

Maria Torres
Clinical Social Work

Maria Torres is a social worker with a focus on elder care, family systems, and caregiver mental health. She has worked in both hospice and community health settings and currently supports family caregivers navigating long-term care decisions. Maria brings an empathetic lens to her writing and advocates for proactive planning, emotional resilience, and equitable access to home care resources.